The municipalities and entrepreneurs thought about what distinguishes what's being offered in the various municipalities and the joint appeal. Three regional themes were put forward: water, wildlife & nature and outdoor sports. Supported by culture, history and culinary delights. The target for the coming years is to strengthen the tourists activities and attractions with these themes in mind. The story of the north of the Veluwe clarifies the strength of the area and forms the bases for further development.

You will not find an area that is so rich in contrasts. And it is these contradictions which complete the area. The Veluwe is a unique sum of activities and opportunities.

The Veluwe is not about compromises, but it provides opportunities. As a visitor you can choose from a wide range of activities and opportunities. You can exercise or relax. Experience the culture and go shopping. You can enjoy the rich natural en history of the Veluwe. Stroll through the history Hanseatic city on day and wonder about a deer crossing your path right in front of you the next.

It is precisely this diversity which makes the area so unique. One area where handicraft still comes naturally. Not forced or reverted to, but normally; like business owners and residents always do here. You can taste this craft in the pure products you buy or eat in the many restaurants in the Veluwe area.

You can choose from all the options. This is how the Veluwe accommodates all generations. The older couple takes a nice bike ride, the group of friends pushes their limits on the mountain bike and the children playfully learn about nature. You can enjoy the water and ride back to your home or campground through the fields and woods. You feel like you are in a different world.

The Veluwe: more than the forest, but really an accumulation of all places, activities and areas, and all of it within 1 hour from Groningen, Amsterdam, Maastricht and Germany.